Vim Gel’s - Equal Vows x Ram & Jaanu

Brand – Vim Gel
Goal – Drive brand awareness and demonstrate the importance of equal chores amongst partners. 

Concept –

To break away from traditional product demos, Vim Gel took a humorous and relatable approach by collaborating with Ram & Jaanu, a popular content duo known for their witty couple-centric content.

The campaign introduced a unique and playful concept: “Acting Like My Husband for a Day” — where Jaanu hilariously switched roles and took on Ram’s chores, including tackling the dishes with Vim Gel.

The creator’s playful exaggeration of daily tasks added humor, while her seamless experience with Vim Gel—cutting through tough grease effortlessly—was subtly woven into the narrative.

Results That Speak Volumes –

Impressions: 2.1  million+ views across reels and stories, driving organic conversations.
Audience Engagement: The content sparked lively conversations, with viewers enthusiastically tagging their partners and sharing their own amusing takes on the concept.
Brand Recall: Strong brand association with humor and effectiveness, making Vim Gel stand out in the household cleaning category.

Why It Worked –

Relatable Concept: The “role reversal” theme resonated with couples, making it highly shareable.
Seamless Product Integration: Vim Gel was naturally embedded in the narrative without feeling forced.
Perfect Influencer Pairing: Ram & Jaanu’s natural chemistry and humor ensured the content felt authentic and engaging.