Samsung Galaxy S25 Ultra Launch x Ray Elina Samantaray

Brand – Samsung
Goal – Create buzz around the launch of the Galaxy S25 Ultra by showcasing real-world applications of its AI features through an authentic, influencer-led campaign.

Concept –

To introduce the Galaxy S25 Ultra, Samsung teamed up with Ray Elina, a popular content creator known for lifestyle content and celebrity. The idea was simple: let Ray explore the powerful AI features of the phone and share her honest experience with her audience

Ray’s approach was refreshingly real. Instead of a typical product review, she showcased how the Galaxy S25 Ultra fit seamlessly into her daily life—whether she was capturing content on the go or managing her schedule with ease. Her audience loved seeing how the AI features enhanced her routine, making the content feel organic and relatable.

Results That Speak Volumes –

Impressions: Over 2 million impressions across Ray’s content, generating widespread awareness.

Engagement: A flood of comments from her audience expressing excitement and curiosity about the new AI features.

Positive Sentiment: Genuine interest and positive feedback, with many followers eager to explore the Galaxy S25 Ultra for themselves.

Why It Worked –

Authenticity First: Ray’s down-to-earth approach made the content feel less like an ad and more like a personal recommendation.
AI in Action: Instead of listing features, Ray showed how the AI genuinely improved her experience, which resonated with her audience.
Perfect Influencer Fit: Ray’s lifestyle-driven and organic audience was perfectly aligned with Samsung’s target market.