Mirraw x Saanchi Gilani

Brand – Mirraw
Goal – Showcase the intricate craftsmanship and elegance of Mirraw’s ethnic wear by highlighting fine details and quality through authentic storytelling.

Concept – 

To emphasize the beauty and craftsmanship of Mirraw’s designs, we collaborated with Saanchi Gilani, a fashion influencer known for her sophisticated style and eye for detail.

Saanchi effortlessly brought Mirraw’s vision to life by styling the dress in her signature elegant way, giving her audience a closer look at the design. Through close-up shots and detailed explanations, she drew attention to the delicate embroidery, rich fabric, and impeccable finishing that set Mirraw apart.

Results That Speak Volumes –

Wide Reach: Saanchi’s content resonated deeply, attracting impressive views across her feel and stories, giving Mirraw’s collection well-deserved visibility.

Genuine Admiration: Her audience loved the intricate details, sparking curiosity and leading to numerous inquiries about the outfit.
Purchase Interest: Increased traffic to Mirraw’s website, driven by organic interest generated through authentic storytelling.

Why It Worked

Attention to Detail: Saanchi’s focus on highlighting the intricate craftsmanship resonated deeply with her fashion-conscious audience.
Visual Storytelling: Her high-quality visuals and thoughtful presentation brought the design to life.
Authentic Connection: Saanchi’s genuine appreciation for Mirraw’s work built trust and interest, leading to stronger audience engagement.